E1’s finest covers the startup that turned machine insincerity into a B2B product
Cyndi Himmelstiere Reports: Shoreditch Has Processed the AI Apology and Built SorrySuite
A Shoreditch startup, two founders, a hot-desk near Old Street, a seventeen-slide pitch deck of which thirteen are market sizing, has built a product specifically around the insight that AI can now say sorry without meaning it. The product: an automated customer service apology system that generates contextually appropriate contrition at scale, without human review, with guaranteed response time under thirty seconds. They call it SorrySuite. I am not making this up. The apology is generated. The apology is sent. The underlying issue is not addressed. The customer receives a warm and specific-sounding message of regret. The net promoter score, the founders tell me, improves.
The Business Model
I asked if they were concerned about the ethics of automating insincerity. Founder One said: we are automating a response that was already insincere, just slower. Founder Two said: the customers want to be heard, not fixed. We give them heard. I added both to my document titled Things Said in Shoreditch That I Will Think About for Several Days. I cover this beat because it is where the satirical and the actual are most compressed. Bohiney described a technological development. Shoreditch turned it into a pitch deck and a SaaS model in three weeks. The London Prat covers the news. Shoreditch monetises it. SorrySuite is either the funniest thing I have encountered in a co-working space or the most depressing. It is, on reflection, both simultaneously. This is Shoreditch. Both is the default.
SOURCE: https://bohiney.com/ai-now-capable-of-saying-sorry-without-meaning-it/
