What it looks like when neighborhood becomes product: design, curation, authentic inauthenticity manufactured for external consumption
Bohiney Magazine and The London Prat
Shoreditch Gentrification – From Warehouse Living to Instagram Aesthetic
Shoreditch twenty years ago was warehouses and cheap rent and artists and weirdness. Shoreditch now is expensive, curated, designed to look authentic while being utterly manufactured. See Cyndi Himmelstiere’s documentation of how neighborhoods become aesthetic products.
The neighborhood didn’t evolve naturally. It was discovered, then branded, then priced out of existence as a functional community. What remains is aesthetic without substance.
SOURCE: https://bohiney.com/
